Post by account_disabled on Nov 23, 2023 4:21:20 GMT
That the one and only goal of Digital PR is to obtain online publications is really limiting. Certainly increasing or strengthening your Brand Awareness through content that talks about the company, the brand, the products or services or angles of the scenario is fundamental.
Consider the funnel : awareness is the first starting step. It goes Country Email List without saying, therefore, that Digital PR is fundamental, because it helps you to be present in relevant newspapers and portals in the panorama in which you and your target operate.
For example, appearing in Il Corriere della Sera online or on Ansa.it not only provides you with very high trust, but also leverages the persuasive principle of authority and credibility.
Do you know when big brands insert a banner on their homepage that says "As seen on" or, in Italian, "We came out", or even "They talk about us" and insert the logos of the biggest online magazines? Here, there is no doubt that, for the potential customer, knowing that leading newspapers and portals have talked about that company's product or service is encouraging and reassuring.
The mechanism comes into play: "Well, if it was published on IlSole24Ore, perhaps its product/service is really valid". PR marketing is based precisely on this: this is how the user moves from the awareness phase to the consideration phase of the funnel, where he then decides to consider the idea of ​​contacting the company to find out more. img-semblog The objectives of Digital PR are multiple: 1. Branding (and we just talked about it). 2. Increase traffic to the site.
Consider the funnel : awareness is the first starting step. It goes Country Email List without saying, therefore, that Digital PR is fundamental, because it helps you to be present in relevant newspapers and portals in the panorama in which you and your target operate.
For example, appearing in Il Corriere della Sera online or on Ansa.it not only provides you with very high trust, but also leverages the persuasive principle of authority and credibility.
Do you know when big brands insert a banner on their homepage that says "As seen on" or, in Italian, "We came out", or even "They talk about us" and insert the logos of the biggest online magazines? Here, there is no doubt that, for the potential customer, knowing that leading newspapers and portals have talked about that company's product or service is encouraging and reassuring.
The mechanism comes into play: "Well, if it was published on IlSole24Ore, perhaps its product/service is really valid". PR marketing is based precisely on this: this is how the user moves from the awareness phase to the consideration phase of the funnel, where he then decides to consider the idea of ​​contacting the company to find out more. img-semblog The objectives of Digital PR are multiple: 1. Branding (and we just talked about it). 2. Increase traffic to the site.