Post by account_disabled on Feb 19, 2024 5:37:04 GMT
The "News & Editorial SEO Summit 2023", a conference specializing in news SEO, was held online from October 11th to 12th, 2023 (US time). SEO experts from agencies and in-house SEO experts from major newspaper companies gathered to share their knowledge and experience in SEO for newspapers and magazines from various perspectives. In this column, I will introduce the contents of the session about technical SEO, in-house SEO, and Google Discover, which I found very interesting. Session 1: Technical SEO for media sites [2023 edition] Session 2: How news SEO affects editorial departments Session 3: Gain traffic from Google Discover without losing traffic from organic search summary Session.
Technical SEO for media sites [2023 edition] by Barry Adams telephone number list Technical SEO for media sites has characteristics such as increasing index speed and optimizing with news topic authority in mind. Therefore, first of all, I would like to introduce a technical SEO session by Barry Adams, the SEO expert who started this conference. [Basics] The basics of technical SEO that media SEO personnel should know are as follows. Don't use tracking parameters for internal links. Reason: Google may ignore canonical tags and may index URLs with parameters as well. If a URL with parameters appears in search results, the evaluation of the page will be scattered, making it difficult to measure effectiveness.
Page resources (JavaScript, CSS, font files, etc.) consume your crawl budget, so it's best to keep them light. The best pagination practice is to use the "Next" button to link to the next page. Reason: From the perspective of topic authority, Google tends to evaluate your site better if it has a large amount of high-quality content, so it's a good idea to make it possible to crawl the second and subsequent pages. Set the HTTP status code correctly. Example: 404 or 410 when the page is gone, 301 or 302 when redirecting, 200 for the page you want to index. Barry's site blocks AdsBot because it can eat up its crawl budget. Best practices for indexing Google's indexing has various modules. module Features HTML Lexer Tokenize HTML.
Technical SEO for media sites [2023 edition] by Barry Adams telephone number list Technical SEO for media sites has characteristics such as increasing index speed and optimizing with news topic authority in mind. Therefore, first of all, I would like to introduce a technical SEO session by Barry Adams, the SEO expert who started this conference. [Basics] The basics of technical SEO that media SEO personnel should know are as follows. Don't use tracking parameters for internal links. Reason: Google may ignore canonical tags and may index URLs with parameters as well. If a URL with parameters appears in search results, the evaluation of the page will be scattered, making it difficult to measure effectiveness.
Page resources (JavaScript, CSS, font files, etc.) consume your crawl budget, so it's best to keep them light. The best pagination practice is to use the "Next" button to link to the next page. Reason: From the perspective of topic authority, Google tends to evaluate your site better if it has a large amount of high-quality content, so it's a good idea to make it possible to crawl the second and subsequent pages. Set the HTTP status code correctly. Example: 404 or 410 when the page is gone, 301 or 302 when redirecting, 200 for the page you want to index. Barry's site blocks AdsBot because it can eat up its crawl budget. Best practices for indexing Google's indexing has various modules. module Features HTML Lexer Tokenize HTML.