Post by account_disabled on Feb 19, 2024 4:44:58 GMT
Here are five steps to get leads at a trade show.This will help you get an overall understanding of the exhibit if it is your first time exhibiting and you don't know how to proceed with preparations.<5 steps> to acquire leads at an exhibition (Four different exhibition booth design concept diagrams: reception, travel, exhibits, and mobile)Step 1: Quantify and clarify your exhibition goalsFirst, clearly set the goals for your exhibition.When aiming to acquire leads at an exhibition, please refer to the following KPI indicators .
Example of KPI indicators]Number of leads phone number list acquired (number of leads collected)Number of deals won (number of deals won)Number of contracts acquired (number of contracts acquired; both purchase rate and conversion rate)Cost per acquisition (how much it costs per person to acquire a lead, opportunity, or contract)Without such goals, the significance of participating in exhibitions and the level of achievement will be unclear, and it will be difficult to judge whether the results are good or bad. Discuss and agree on the necessary numbers within your company in advance.By the way, for those who don't know how to set up KPIs, we have prepared a document that summarizes key points that can be used to solve your company's problems and analyze your business .
You can download it for free from the link below, so please feel free to use it.＼Click here to download “Explanation of the concept and method of setting KPIs in web marketing”! /*For direct consultation, please feel free to contact us here.Step 2: Set goals from a qualitative perspectiveWhen setting goals, incorporate not only a quantitative perspective like the KPIs mentioned above, but also a qualitative perspective that can be expected in the medium to long term.
Example of KPI indicators]Number of leads phone number list acquired (number of leads collected)Number of deals won (number of deals won)Number of contracts acquired (number of contracts acquired; both purchase rate and conversion rate)Cost per acquisition (how much it costs per person to acquire a lead, opportunity, or contract)Without such goals, the significance of participating in exhibitions and the level of achievement will be unclear, and it will be difficult to judge whether the results are good or bad. Discuss and agree on the necessary numbers within your company in advance.By the way, for those who don't know how to set up KPIs, we have prepared a document that summarizes key points that can be used to solve your company's problems and analyze your business .
You can download it for free from the link below, so please feel free to use it.＼Click here to download “Explanation of the concept and method of setting KPIs in web marketing”! /*For direct consultation, please feel free to contact us here.Step 2: Set goals from a qualitative perspectiveWhen setting goals, incorporate not only a quantitative perspective like the KPIs mentioned above, but also a qualitative perspective that can be expected in the medium to long term.