Post by account_disabled on Dec 4, 2023 11:29:38 GMT
That communicate with Buyer People similar to yours, with whom you can join forces and enhance the results obtained. It is common to carry out guest post or co-marketing strategies with companies that offer complementary solutions to yours, so that they divide the responsibility of content production, for example, and share it with the respective bases, increasing the potential reach of the material or strategy. be disclosed. If you want to learn how to do Guest Posting, you can download our complete and free guide to the topic! ebook guest blogging With the definition of the Strategic Partners in your Canvas, we conclude the left half of the CMD. We now move on to the lower quadrants, which are the bases for the execution of all planned activities.
Content strategy Nowadays, it is very difficult to think of a Digital Phone Number List Marketing strategy that does not include a Content Marketing plan . Research shows that 96% of B2B buyers want content with more contributions from industry thought leaders. Therefore, even if your company is not - yet - a thought leader in the industry, it is highly recommended that you orient your digital strategy around the production of relevant and valuable content to reach you. Thus, the Content Strategy quadrant becomes one of the main points of our entire Digital Marketing Canvas. To fill this quadrant, keeping in mind all the definitions that have already been made so far, we are going to define: What are the types of content; Who will produce them; What will be the publication frequency; What will be the frequency of disclosure.
As already addressed before, what you should keep in mind at this moment is that quality content is that which addresses and answers your Persona's doubts. And a good content strategy is one in which you achieve a constant standard of publications and dissemination of quality content. If you manage to create a constant calendar for the production of content, in this field of your CMD you should put something like: Produce 8 contents of at least 1000 words Develop 1 rich material (ebook or other offering) of at least 2,000 words Create 1 infographic to improve positioning possibilities and get links for the blog Create 4 videos of maximum 4 minutes However, as the production of content for the web is a complex discipline, which involves various optimization techniques and very varied disciplines (such as writing, design and video production), it may be interesting for you to consider outsourcing the production and management of the content. Rock Content is the leading company in the Latin American market in this type of service.
Content strategy Nowadays, it is very difficult to think of a Digital Phone Number List Marketing strategy that does not include a Content Marketing plan . Research shows that 96% of B2B buyers want content with more contributions from industry thought leaders. Therefore, even if your company is not - yet - a thought leader in the industry, it is highly recommended that you orient your digital strategy around the production of relevant and valuable content to reach you. Thus, the Content Strategy quadrant becomes one of the main points of our entire Digital Marketing Canvas. To fill this quadrant, keeping in mind all the definitions that have already been made so far, we are going to define: What are the types of content; Who will produce them; What will be the publication frequency; What will be the frequency of disclosure.
As already addressed before, what you should keep in mind at this moment is that quality content is that which addresses and answers your Persona's doubts. And a good content strategy is one in which you achieve a constant standard of publications and dissemination of quality content. If you manage to create a constant calendar for the production of content, in this field of your CMD you should put something like: Produce 8 contents of at least 1000 words Develop 1 rich material (ebook or other offering) of at least 2,000 words Create 1 infographic to improve positioning possibilities and get links for the blog Create 4 videos of maximum 4 minutes However, as the production of content for the web is a complex discipline, which involves various optimization techniques and very varied disciplines (such as writing, design and video production), it may be interesting for you to consider outsourcing the production and management of the content. Rock Content is the leading company in the Latin American market in this type of service.