What issues they tend to handle

What are the company's goals? This is a very critical question, and the reasons should be obvious. You need to focus your data collection and testing on achieving these goals. Sometimes, some goals may be less obvious than others. These are sometimes called micro-conversions and can include things that contribute to a larger goal. For example, you might find that customers who sign up for your email newsletter are more likely to become repeat customers than those who don't sign up. So micro-conversions are getting people to sign up to your email list. What is the company’s unique selling proposition.

How does the company differ from competitors selling the same or similar products? Bonus points if it's something that competitors can't imitate. For example, offering free shipping may help increase conversion rates. but it's likely that your Phone Number List competitors can offer this as well. What are some common objections? This is where you should talk to people outside of the marketing team within your organization.



An example would be to talk to salespeople and ask them how they sell the product, what they think it is, and what the typical objections to the product are. Another example is talking to customer support and seeing  These individuals will also provide input on what customers like best and what positive feedback product improvements are suggested.